The evolution of marketing concept begins from production concept to marketing concept. Today it has further
developed such as holistic marketing with the element of internal marketing, integrated marketing, socially
responsible marketing & relationship marketing.


E marketing is a part of a holistic marketing and it was developed as a strong communication tool among the
marketers today.


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Benefits of Email Marketing
* It is much faster and cheaper than other traditional advertising media.

* A larger number of people could be reached at the same time

* Your email campaign will keep on forwarding to their friends continually.

* Sending email is much cheaper than most other forms of communication

* Email marketing has proven very successful for those who do it right
 

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